World’s Largest Swimming Lesson
For Immediate Release
Media Contact: Kristin Scheithauer
Media Contact: Annette Bogen
Quality Swimming will be participating in the World’s Largest Swimming Lesson™
set for Thursday, June 18, 2015 at 10am.
Quality Swimming and Team WLSL™
Prepare to Set Fifth Straight World Record
Boynton Beach, FL– The 2015 World’s Largest Swimming Lesson (WLSL) will take place at 10 am globally as the team attempts to set a new record for the largest swimming lesson conducted in 24 hours. In prior years, aquatic facilities hosting WLSL events conducted their lessons simultaneously at 3pm GMT. This year, facilities will teach their lessons at 10 am in their local markets as the lesson travels around the globe over the course of 24 hours.
The 2015 event will mark Team WLSL’s sixthGuinness World Recordattempt for the largest swimming lesson ever conducted. The international team, made up primarily of kids, works together to prevent childhood drowning by participating in a globalswim lessonto spread the vital message Swimming Lessons Save Lives™.
Team WLSL set its fifthGuinness World Recordon June 20, 2014with 36,564 participants from 22 countries. Since it’s inception more than 120,000 people have participated in WLSL lessons generating more than 100 million media impressions.
Tragically, drowning remains the leading cause of unintended, injury related death for children ages 1-5, and the second leading cause for children under 14. Research shows participation in formal swimming lessons can reduce the risk of drowning by 88% among children aged 1 to 4, yet many kids do not receive formal swimming or water safety training.
Quality Swimming supports Team WLSL™ in their mission and encourages members and aquatic facilities to join the effort by registering as an official WLSL Host Location, volunteering for and promoting the 2015 event. More information is available at www.wlsl.org.
About The World’s Largest Swimming Lesson™
The World’s Largest Swimming Lesson was created as a platform to help aquatic facilities and the many different regional, national and international water safety organizations work together to communicate the fundamental importance of teaching children to swim. Visit www.wlsl.org to learn more.
Quality Swimming is looking for responsible and enthusiastic individuals to join our team.